HumanHand®Registered certification mark

Made by humans. Clearly identified.

HumanHand® certification signifies that a work is GenAI-free. The mark signifies that a work’s essential creative elements were created by a human.

What the mark represents

A work that is the product of direct human labour and creativity.

Certifications are recorded in a public and searchable registry.

HumanHand® authenticates the creator as human and certifies the work as non-GenAI. An account member can submit many works. Each issued work needs its own declaration, issuance record, status, and unique public registration number.

A work made by humans
Its own declaration
A unique public record

People

The people behind the certification mark.

HumanHand® brings together creative-industry perspective, certification operations, and product design.

Steven Levitan

Steven Levitan

Founder and CEO

Steven Levitan is the founder and CEO of HumanHand Corp. as well as Protocol Entertainment Inc. He is an Entertainment and Media lawyer and a Mediator for Creative Industries. Levitan has been a Production Company Executive; Executive Producer of many films and television series; Course Instructor and Course Creator at Toronto Metropolitan University's Creative School, as well as Sheridan College's Pilon School of Business; past Chairman of the Boards of the St. Lawrence Centre for the Arts and Desrosiers Dance Theatre; and Member of the Board of TO Live. He is the author of ‘The Content Production Business: Legal, Economic and Creative Fundamentals’ published by Routledge Press in 2024.

Shannon Annett

Shannon Annett

Director of Administration and Development

Shannon Annett has more than 30 years of experience in the Canadian film and television industry, working across both the creative and business sides of content production. Her career spans development, financing, production, post-production, business affairs, rights management, and worldwide distribution, giving her a broad understanding of how creative work is developed, protected, financed, and brought to market. Throughout her career, Shannon has worked closely with creators, producers, broadcasters, distributors, and industry partners, with a particular understanding of the business and rights issues that underpin creative content. As Director of Administration and Development at Human Hand, she brings that experience to an initiative focused on supporting human creativity, transparency, and the recognition of works created without generative AI.

Advisory board

David Daniels

David Daniels

Advisory Board

David, President of David Vs. Goliath Productions, is a producer and investor in both screen and stage. He is currently represented by three plays in London two Off-West End and West End, a horror comedy feature, two unscripted shows with his wife, Kate Alexander Daniels. A Consulting Producer to The Musical Stage Company, Advisor to Outside the March and Shakespearience companies and past Director of the National Theatre School.

David Zitzerman

David Zitzerman

Advisory Board

David Zitzerman serves as counsel in the Entertainment Law Group at Goodmans LLP. He has exclusively practised entertainment law for over 25 years. David's practice focuses on the film, television and online industries in Canada and the United States. His clients include independent producers, Canadian networks, Hollywood studios, US networks, cable services and OTT services, private equity investors, European broadcasters, film and TV distributors, publishers, game companies, talent guilds and agencies, writers and performers.

Charles Falzon

Charles Falzon

Advisory Board

Charles Falzon is currently Professor of Media Production and Dean Emeritus of The Creative School at Toronto Metropolitan University. He served as Dean of The Creative School for 10 years where he led an ambitious agenda of transformation. The faculty and its programs all have earned a highly respected reputation globally. Charles is also a veteran Canadian Media Entrepreneur, Producer and Distributor. He produced over 2,000 hours of television programming, feature films and documentaries and globally managed such world renowned properties as Thomas And Friends, Art Attack, Guinness World Records and Harry and His Bucket Full of Dinosaurs. His works have been recognized with several Gemini Awards and an international Emmy Award nomination. Throughout his career, he has presided over or co-chaired several multinational entertainment companies.

Ben Harris

Ben Harris

Advisory Board

Ben Harris leads product design and engineering for HumanHand. He is the founder of B28 Create, a studio that designs and builds digital products.

Launch pricing

Account creation is free.

Certification is free through January 31, 2027. After that, it is CAD $18 per work. A whole composite work is CAD $36. Membership is always free for students as long as they are accredited and enroled.

A work that does not qualify is not charged.

Create an account or certify a work

Who it serves

Built for creators and consumers. Legible to everyone.

It allows audiences and consumers to identify GenAI-free work and make informed choices about what they attend, view, listen to, and read.

For creators

Declare a specific work. Apply for a specific work, disclose support tools, sign the declaration, and receive displayable mark assets on automatic issuance.

For the public

Identify GenAI-free work at a glance. Search by title, creator, registration number, date, or status to check the public record.

For trust operations

Preserve the audit history. The capabilities exist to audit recent issuances, handle inquiries and disputes, revoke certificates, and preserve an audit history.

For patrons

Check an underlying work. Anyone commissioning, acquiring, developing, financing, and/or insuring works for subsequent personal or commercial use may search the registry and determine the HumanHand® status of an underlying work.

For providers

Give audiences a way to make an informed choice. Anyone offering or presenting works to consumers either for sale, license, rental, subscription, public exhibition, or educational or informational purposes, whether on a paid or free basis, may provide learners or consumers with a way to determine whether a work is a certified HumanHand® product.

How-to videos

Explainer videos

Short walkthroughs of HumanHand, from creating an account to reporting a concern.

Watch0:30

How to create your HumanHand account

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Governance

B Corp Status

Technology and creativity should work together responsibly.

HumanHand Corp. will be operated and governed in accordance with B Corp Standards. It will be eligible to apply for official B Corp status beginning in October 2027.

Our Commitments

At HumanHand®, we believe creativity, innovation, and technology should work together responsibly. Our mission is to promote transparency in creative works, recognize authentic human authorship, and encourage ethical practices that benefit creators, consumers, and society.

Our Purpose

HumanHand® was created to recognize and promote works created through human creativity. Through our certification mark, we help creators and organizations demonstrate transparency in how creative works are produced, empowering consumers to make informed choices while helping preserve and sustain the existential importance of genuine human creative work.

Stakeholder Feedback, Suggestions & Grievances

We welcome feedback and suggestions from creators, consumers, partners, applicants, and the public. Anyone who believes HumanHand®'s activities, certification process, or conduct are inconsistent with our mission may submit a grievance using our Grievance Submission Form or by emailing info@humanhand.net.

Our process includes:

  • Acknowledgement within 5 business days
  • Initial review within 10 business days
  • Regular communication throughout the review
  • A written outcome whenever possible

All concerns are reviewed fairly and confidentially. HumanHand® prohibits retaliation against anyone who raises a concern in good faith.

Human Rights

HumanHand® is committed to respecting internationally recognized human rights throughout our operations and certification activities. Our approach is guided by:

  • The UN Guiding Principles on Business and Human Rights
  • The International Bill of Human Rights
  • The International Labour Organization's Declaration on Fundamental Principles and Rights at Work

We strive to foster fairness, inclusion, dignity, and respect in all our relationships.

Climate Action

HumanHand® supports global efforts to limit warming to 1.5°C. Although our environmental footprint is modest, we are committed to:

  • Operating digitally whenever practical
  • Reducing unnecessary travel and waste
  • Considering environmental impacts in our operations and purchasing decisions
  • Engaging stakeholders on sustainability initiatives
  • Reviewing our Climate Action Plan every 36 months

This plan is approved by HumanHand®'s Board of Directors and is reviewed periodically as our organization grows.

Lobbying

HumanHand® does not engage in lobbying activities. Our focus is on education, certification, research, and public awareness. If our activities change in the future, this statement will be updated accordingly.

Contact Us

Questions about our governance, policies, or commitments may be directed to info@humanhand.net.

One mark, one public purpose

Help work made by humans remain visible and valued.

Whether you create, commission, present, or collect creative work, HumanHand® gives you a common signal and a shared record.

Read the standard